At this point in the evolution of ResIM we're on the cusp of launching some really cool (and recognizable) projects. Problem is, we can't completely reveal them just yet. We can, however, show you some fleeting glimpses.
In this post we'll look at the work we're doing with Samsonite Canada.
Samsonite Canada selected us to plan, design, and grow their brand online. We're starting with a brand-focused web site and social media presence and building to full ecommerce over the next quarter.
At launch in early April the new Samsonite Canada web platform will feature rotating product information modules, details on collections and sets, an historical timeline, and brand-building video.
Need new luggage? This handy locator uses Google Maps to pinpoint the independent retailer nearest you. If you're in London, Ontario that retailer happens to be Kingsmills. Just sayin'.
We helped Samsonite Canada initiate a Facebook presence and have watched a small fan base grow into a robust and involved community. To emphasize the longevity of the brand (100 years in 2010) we suggested a contest allowing fans to tell the Samsonite story through photography while entering a draw for new luggage. Visit the fan page here.
Stay tuned for additional posts later this week on other projects we've got in development.