As an SME owner I'm always on the lookout for attractive advertising opportunities that suit the nature of my business. ResIM has a decent-sized client base here in London, Ontario but there's always room to improve and being in the web business my thoughts turn immediately to online advertisting.
The intent of this post is not to suggest one outlet over another but to provide you with some of the information necessary to make an informed decision. The analysis below looks at various local online advertising opportunities in London with the exclusion of pay-per-click. Incoming links are a key SEO strategy so I've decided to examine various outlets according to their Google PageRank and Alexa Ranking (the lowest number is best here). Here's what I've found:
- CanPages.ca. Google PageRank: 5/10, Alexa Rank: 91,000
- Yellowpages.ca Google PageRank: 7/10, Alexa Rank: 6,400
- London Chamber of Commerce Google PageRank: 4/10, Alexa Rank: 275,000
- The Phone Guide Google PageRank: 4/10, Alexa Rank: 6,000,000
- London Link Google PageRank: 3/10, Alexa Rank: 3,600,000
- LondonDirectory.ca Google PageRank: 1/10, Alexa Rank: 2,192,000
Of course, cost and the audience you stand to reach are important parts of any online advertising opportunity so you'll need to pay close attention to these when analyzing your options. The above information should at least give you an idea of how each outlet sits according to Google PageRank and Alexa.