Since our early days in 2006 the web has evolved from playing a crucial supporting role in business to, in many cases, forming the backbone of the business itself.

For this reason our role has grown from designers and developers to business model consultants and advisors. We are not just providing the platform but playing a key role in the success of that platform as a business.

It’s this shift that has prompted us to launch a service where we get to act as the client. Our goal is to better understand the start-up process, the acquisition of users, and the monetization of a content-driven service. Only with this relevant experience and the lessons that come with it do we feel like we’re in a position to provide best-practice advice.

So, at the Fanshawe College eMarketing Conference on February 28th were going to take our concept out of the planning phase and complete design, development, and beta launch in one day. The concept is focused on a niche audience and builds on a proven approach to social content sharing.

We’ll be documenting and sharing our progress on Twitter using the tag #appday12. Feel free to join the conversation.